Emirates Islamic Bank Campain

Starting from the 8th of November we ran the Emirates Islamic Bank Campaign until the 12th of November. We started preparing for the campaign three weeks earlier. On the first day of the campaign we distributed the poster around the college and sat up the booth as well as the decoration. Moreover, we started to talk to DWC students and staff about our campaign and distributed few number giveaways. On the second day, we distributed the treasure hunt flags around the college and this was a good way to attract many visitors to our booth as we talked with them about the products and services available at EIB, then we gave them their gift which was a USB card and they were satisfied about the idea and the way of delivering the information. On the third, we had the school awareness campaign and so we had a shorter time to run our EIB campaign as we did it after the presentation; but we managed to talk to few people. On the fourth day, we distributed the flags again and we also were surprised because the students and the staff found all the flags and that means that the treasure hunt idea was successful; In addition, at that day we stayed longer time as we didn’t study in the last two classes so we went to our booth directly and continued our campaign and to cover the time that we missed on the previous day. On the last day, we kept our best effort in running the campaign, and at that day many teachers came to ask about the products and they were interested to have the skywards credit card.
Running such campaign was a great experience where we gained a lot of knowledge in customer service and about EIB. There were many things that made our campaign successful as we found that the location that we chose was the right place to run the campaign where many people passed by our booth and stopped to ask questions and they were also interested in the EIB products and services. Secondly, the treasure hunt competition was a reason for attracting many people to our booth. Last but not least, it was a great opportunity for us to run this campaign as we contributed in marketing for one of the local financial institutions in Dubai and it was a fun experience.